Privacy Policy

Last Updated: 3/30/2026.

At Xera, we value your privacy. This policy explains how we collect, use, and protect your information when you visit our website.

1. Information We Collect

We collect information in two ways:

• Information You Provide: When you use our “Contact Us” form, we collect the personal details you submit, such as your name, email address, and any message content. Automated Information: We use tools like Google Analytics and Google Ads (AdWords) to collect non-identifying information. This includes your IP address, browser type, pages visited, and the duration of your stay.

2. How We Use Your Information

We use the data collected to: Respond to your inquiries sent via the contact form. Analyze website traffic to improve user experience. Measure the effectiveness of our advertising campaigns.

3. Cookies and Tracking Technologies

Our website uses cookies (small text files placed on your device) to help us understand how you interact with our site.

• Google Analytics: Helps us see how visitors move through the site.

• Google Ads: Uses cookies to show you relevant ads based on your past visits to our website.

You can choose to disable cookies through your browser settings or opt out of Google’s use of cookies by visiting the Google Advertising Privacy & Terms.

4. Third-Party Sharing

We do not sell or rent your personal information. We only share data with service providers (like Google) to the extent necessary to run our analytics and advertising, or if required by law.

5. Data Security

We take reasonable measures to protect the information submitted through our contact form. However, please note that no transmission over the internet is 100% secure.

6. Your Rights

Depending on your location, you may have the right to request access to the data we hold about you or ask us to delete it. To make a request, please contact us at [email protected]

7. Additional Information for European Union Users (GDPR)

If you are visiting from the European Economic Area (EEA), the following additional disclosures apply under the GDPR:

• Legal Basis for Processing: We process your personal data (name and email) based on your consent when you voluntarily submit a contact form, and our legitimate interests in analyzing website traffic via Google Analytics.
• Data Controller: Xera is the controller of your personal data.
• Your Rights: You have the following rights regarding your data:
  
  • Access: The right to request copies of your personal data.
  • Rectification: The right to request that we correct any inaccurate information.
  • Erasure: The right to request that we delete your personal data.
  • Withdraw Consent: Where you gave us consent to contact you, you can withdraw it at any time.
• Data Transfers: As we are located in the United States, your information will be transferred to and stored on servers in the U.S. By using our site, you acknowledge this transfer.
• Lodging a Complaint: You have the right to complain to a data protection authority about our collection and use of your personal data.

8. Notice to California Residents (CCPA/CPRA)

California Privacy Notice California law (CalOPPA) requires us to disclose how we handle “Do Not Track” signals. We currently do not respond to “Do Not Track” browser headers; however, we do honor the Global Privacy Control (GPC) signal where available. Additionally, we use Google Analytics and Google Ads, which use cookies to track website usage and show relevant ads. You can opt out of this tracking by adjusting your browser settings or visiting Google’s Ad Settings.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.